Opel Post continues to play a key role in our communication with you, but now in a more modern format. The Internet wasn’t on anyone’s radar when the first issue of our employee newsletter was published way back in 1949. A lot has changed since then. Today, breaking news spreads digitally. For this reason, we have decided to adapt our strategy and publish Opel Post electronically from here on in. Now we are going one step further and setting up the first real online magazine for employees, retirees, dealers, and all the friends of the brand!
The digital edition of Opel Post is even more attractive, up-to-date, and features even more content. We have significantly upgraded our website so that the digital version can now be automatically adapted for viewing on any device – from laptops and iPads through to smartphones. The new layout of our website means it is intuitive to use and displayed in a format that is much easier to read while offering more information than before. We are now in the position of being able to present new content each week, instead of just four times a year. Now Monday is Opel Post day. The new technical platform makes it possible to incorporate longer series of photos, as well as videos and audio files.
Opel employees will still be the focal point of our coverage. They are the heroes of our stories and should look upon the products that they have built with pride. It comes in its familiar format as a compact printed edition, once again with an eye-catching Opel poster, this time featuring the Astra OPC Extreme. You get the full story behind the photo shoot for our super-sporty Astra here, in the online magazine.
Have fun reading the new Opel Post.
Sincerely,
Johan Willems
Vice President Communications