2016 Paris Motor Show:
All Eyes on the Opel Ampera-e



The Paris Motor Show came to a close on Sunday, 16 October. The 18-day international event held in the French capital showcased new vehicles from 230 brands from 19 countries. “Opel put on a strong show with the Ampera-e, which really generated a lot of excitement,” says Peter Vos, Opel Group Manager, NSC, Events, Motor Shows, and Design. This was confirmed by a media analysis Opel had commissioned. According to the report, the Ampera-e was featured in more stories in German newspapers, in the automotive media, and on TV programs leading up to and during the 2016 Paris Motor Show than any other vehicle. The new member to the Opel line-up similarly ranked second in terms of coverage in the European media. “We made a conscious effort to generate excitement leading up to the show and were able to announce a number of new products over the course of the event. Our goal was obviously to let the world know what we are able to offer that other carmakers cannot. This includes both the amazing range of the Ampera-e and the fact that the vehicle will be going on sale in Europe as early as next spring. In view of that, we truly succeeded in getting our message across.”

One of the Opel specialists at the event was Dr. Ralf Hannappel, Director European Electrification, whose primary task involved liaising with journalists from around the world. He reported tremendous interest from the media and “a very positive response from journalists.” Dr. Hannappel said: “One thing I heard that really stuck with me was this: ‘You are presenting a market-ready electric car, while most of the other companies are only showcasing concepts.’ On a similar note, our booth was busy every day during the event. Among those who paid us a visit was Dieter Zetsche, CEO of Daimler AG, who came by to learn more about the Ampera-e. Overall, it was a great event for us, and showed that we are on right track.”

“Overall, it was a great event for us,
and showed that we are on right track.”

– Dr. Ralf Hannappel –


Last update October 2016