Bald auch in Kolumbien und Ecuador verfügbar: Opel bringt vom Sommer 2020 an Fahrzeuge in die beiden südamerikanischen Länder, unter anderem den Grandland X (Foto).

Brand launch in Colombia and Ecuador

 

“Colombia and Ecuador are very interesting markets and will provide us with additional momentum.”

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Opel CEO Michael Lohscheller

Opel is continuing its export offensive. The Rüsselsheim-based carmaker is extending its business in South America and will be entering the Colombian and Ecuadorian markets as of the summer of this year. Opel has already signed agreements with renowned importers SKBerge and Nexumcorp, who will become the exclusive sales partners for the Colombian and Ecuadorian markets respectively.

The brand with the Blitz will enter the two new markets with an initial offering comprising of four models: the successful Crossland X and Grandland X SUVs, the multifunctional Combo Cargo and the highly flexible Vivaro van. Opel’s perennial bestseller, the new Corsa, will follow shortly.

“Colombia and Ecuador are very interesting markets and will provide us with additional momentum. Obviously, being a German brand is a major advantage when entering these markets because German engineering is also synonymous with quality in South America. We can also benefit from the existing Groupe PSA infrastructure and the very positive dynamic of the group’s other brands in both countries,” said Michael Lohscheller, CEO Opel Automobile GmbH and member of the Groupe PSA Managing Board. “Like in every market, our top priority in South America is profitable growth with a high level of customer satisfaction.”


February 2020