Clear direction: Front view of future Opel models with typical “Vizor”.

First Glimpse


Clear approach: Opel CEO Michael Lohscheller names brand identity as important part of PACE! plan.

Opel has now been part of Groupe PSA for exactly one year. Now the Opel GT X Experimental gives a preview of the future of the brand and upcoming models. In this context, terms such as German, approachable and exciting are more paramount than ever before. These three brand values characterise all models and define all activities at Opel – today and in the future.

“We need to strictly follow our brand values in everything we do. This is valid from the idea right up to the development and implementation of new vehicles and it is a key element of our PACE! plan. The identity of our brand is our future,” said Opel CEO Michael Lohscheller. “That is why I charged our design and engineering teams with visualising these values by means of a concept car. The Opel GT X Experimental, which will celebrate its world premiere before the end of the year, is the result.”

The Opel GT X Experimental gives a first impression of what the future holds and what Opel models will look like by the mid-2020s. It is the first vehicle to feature the new Opel face. The brand concept follows the new “Opel Compass”, which clearly structures the front design of future models and is simply unmistakeable. The main feature of the compass is two prominent axes that insect the brand emblem. On the one hand, this is the characteristic centre crease on the bonnet and on the other, the wing-shaped daytime running light signature. The legendary “Blitz” forms the focus point of the design.


→ Video: The headlights, daytime running lights, the cameras and sensors of the assistance systems, along with the Blitz are framed by a unique design element. This element is reminiscent of the eye slot of a motorbike helmet and is therefore called “Vizor”.


August 2018