The new Astra is taking off in the most literal sense and cruising head and shoulders above the competition in the luxury market. With the glare-free matrix IntelliLux LED lighting system, a seat massager, Opel OnStar, and many other innovations on board, the Astra is destined to set new standards in its class and even ruffle a few feathers in the premium segment.
That’s the storyline of a new Opel television commercial that’s kicking off the marketing campaign for the new Astra. Five television commercials, including one with German soccer coach Jürgen Klopp, will preview on Opel’s YouTube channel from Monday, 7 September. The main Astra campaign will launch on all channels on 1 October with television commercials, print ads, out-of-home motifs, and display ads.
“Our most important market launch of the year.”
— Tina Müller —
Opel Chief Marketing Officer
Opel Chief Marketing Officer Tina Müller: “The new Astra is a huge leap for our brand, and we want it to show in a humorous and sporty way with our kickoff video. The Astra is getting a worthy campaign kickoff with a tongue-in-cheek commercial. The vehicle will celebrate its official world premiere at the Frankfurt Motor Show (IAA) on 15 September. It’s a real bonus for our biggest market launch of the year.”