Opel is inviting artists around the globe to create their individual design concept of a Rocks-e – the emission-free light vehicle that enables young drivers aged 15 and over to enter the world of individual electric mobility. The social media contest is aimed at young creatives. Non-professional talents and design students aged 18 to 27 can send their unusual, cool or even crazy Rocks-e design drafts to opeldesignhack.com.
The highlight: Opel will build the winning design as a Rocks-e-unique. “The Rocks-e Design Challenge is a unique way for a young audience to engage with Opel,” says Mark Adams, Vice President Design, in the YouTube video. A jury of Opel experts and influencers will select the winner. Mark Adams is also personally involved via his Instagram channel.
“The Rocks-e Design Challenge is a unique way for a young audience to engage with Opel.”
– Vice President Design Mark Adams –