A Man Who Has Always Remained
True to Himself

After more than 45 years, Stephen Norman, one of the industry's greats, is retiring: In our interview, the sales and marketing expert talks about achievements, misconceptions and the passion he found in Rüsselsheim.

Interview

“It Was an Unforgettable Time”

Happy 75th birthday, Walter Röhrl! We talked to the rally legend about his outstanding “Monte Carlo” victory in 1982 with the Ascona 400, about electric rallying and a special ride in his Opel GT.

Interview

“A golden decade
lies ahead of Opel”

Uwe Hochgeschurtz is the new Opel CEO. We asked the Cologne native one personal and one corporate policy question for each of our interview keywords. Find out how the company leader recharges his batteries and how fast future Opel models’ batteries will be recharged.

Interview

The First Date

Would the Astra and I be a good fit? The Astra visualizer provides answers to this question. Fritz Lagraff, responsible for Digital Marketing, tells us how the amazingly real and industry-wide unique 3D experience simulation came about.

Interview

An Astra Full of Emotion

In an interview, chief engineer Mariella Vogler explains why the new Astra was developed differently from any Opel before. It is about the question of what makes a car desirable across all sensory boundaries. She shows us which facets of the newcomer contain feelings such as trust and recognition.