Where, if not in biographies, does a
strong corporate culture become visible?
Three examples with #DRIVETOINSPIRE.
Articles
“Diversity is the Respectful Treatment
of All Among Each Other”
On the occasion of German Diversity Day: Funda Soyupak explains why diversity is so much more than women in leadership positions.
A Class Apart
Actress Gesine Cukrowski and Olympic champion André Lange drove a rally Kadett across the Swabian Alb at the Bodensee-Klassik. Even in reverse gear if necessary.
Small but Powerful
It is perhaps the tiniest emergency vehicle of all: the plant fire brigade uses the Opel Rocks-e for its operations on the Rüsselsheim plant grounds. And for good reasons.
Guardians of the Opel Treasures
Change at the helm of Opel Classic: Uwe Mertin has gone into his well-deserved retirement, Leif Rohwedder is the new guardian of hundreds of classic cars, motorbikes, sewing machines and other treasures.
Set the Scene
Download the campaign motif of the new Opel Astra here - as wallpaper for the desktop, the smartphone or as a background image for the next video call.
Triggers Head Tingling
The 360-degree campaign for the new Astra doesn't use many words. Instead, there's a fascinating tracking shot. Take a look for yourself.
Shape the Future
of the Cockpit
Groundbreaking survey launched: The experiences of as many drivers as possible are to be incorporated into the operation of future vehicle cockpits.
Already Connected on the Road?
Precondition the interior, compare fuel prices or navigate by voice control: We spoke to Product Manager Susanne Gruner about the clever services of OpelConnect – which have been expanded even further in the new Astra.
Working at Opel
New perspectives, challenging tasks and an inspiring network: Bianca-Jennifer Gutt (28) and Helen Walter (24) tell us what makes working at the company so attractive to them.
This Fighter’s Heart
Beats With Conviction
In his everyday life, Alexander Dibaba is committed to the satisfaction of Opel customers; in his free time, he is passionate about the martial art of Muay Thai.
Going for Gold
Coastal vistas, winding roads and cultural landscapes galore: 450 international media representatives test drove the newcomer on the Portuguese Riviera – from the “best Astra ever” and the “return to the top class”.
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