During the shoot for a new Opel social media campaign, the decathlon world champion and the top-of-the-range Astra provide answers to the question of what distinguishes a true champion.

The message on 1 April to send the Corsa to the moon is part of the beautiful ritual of pranking the brand’s fan community on April Fools’ Day. We have put together the best hoaxes of recent years for you.

The launch videos for the return of the famous “GSe” abbreviation inspire and break records. When we looked behind the scenes, we encountered maximum enthusiasm and maximum professionalism.

On social media, Opel shows how the Astra has matured into the brand's design statement. The campaign is also an homage to the team.

JP Performance drives Opel cult cars. And the social media community is thrilled

The members of the Opel Executive Committee are very active on social media

On Instagram, VP Design, Mark Adams reveals what is going on at Opel Design

The Irish winner of the ‘ADAMyourself’ contest is touring across Europe

Europe's most popular lifestyle bloggers are each designing their own ADAM, bringing various social media channels into the mix

How Opel has made strides with
the Facebook community